Built to Expand, Doomed to Break: What Happens When a Story Outgrows Its Own World
Hollywood fell in love with the idea of infinite stories living inside a single world — and somewhere along the way, that love turned into a business mandate. The result is a landscape littered with spin-offs nobody asked for and sequels that exist mostly to protect an IP investment. The question worth asking isn't whether universes can work, but who they're actually being built for.